Built for Dubai Real Estate

The CRM that works as hard as your agents

dxbprop gives Dubai brokerages and agents a complete platform to manage leads, deals, properties, and client communications — all in one place.

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500+

Active Agents

10,000+

Leads Managed

98%

SLA Compliance

Everything your brokerage needs

One platform. Every tool your team needs to close more deals in the Dubai market.

Lead Management

Capture, qualify, and convert leads with intelligent SLA tracking and automated follow-up workflows.

Deals Pipeline

Visualise your entire sales pipeline with a Kanban board. Drag deals through stages and never lose track of an opportunity.

Property Inventory

Manage your full property portfolio — listings, status, pricing, and documents — all in one searchable inventory.

Unified Inbox

WhatsApp, email, and calls in one inbox. Reply to clients without switching apps or losing conversation history.

Analytics & Reports

Track agent performance, source quality, deal velocity, and revenue forecasts with live dashboards.

Built for the Dubai market

Every feature is designed around how real estate works in the UAE.

RERA licence tracking and compliance reminders

Multi-team management with role-based access

Automated task assignments and SLA alerts

Property sharing links with client portal

WhatsApp, email & call integrations

Full audit logs and activity timeline

Built for how Dubai real estate actually works

Dubai's real estate market moves fast. Leads come in from Property Finder, Bayut, Instagram, and WhatsApp all at once — and a missed follow-up means a lost commission. dxbprop is the only CRM built specifically for UAE brokerages, with SLA timers, RERA licence tracking, and WhatsApp integration ready from day one.

Unlike generic CRMs that treat all industries the same, dxbprop understands the difference between off-plan reservations and secondary market transfers, knows what a RERA form means, and speaks the language of Dubai real estate. Your agents close deals — not configuration tickets.

From solo agents to multi-team brokerages managing hundreds of listings, dxbprop scales with you. Role-based access keeps agents focused on their own pipeline while managers see the full picture — source quality, SLA health, team performance, and forecasted revenue — all updated in real time.

Frequently asked questions

Everything you need to know about dxbprop.

What CRM do Dubai real estate agents use?

Dubai agents increasingly rely on purpose-built CRMs like dxbprop that understand the local market — RERA licence tracking, Property Finder and Bayut lead imports, WhatsApp-first communication, and UAE VAT invoicing. Generic CRMs require extensive customisation to match what dxbprop delivers out of the box.

How do I track leads and SLAs for my Dubai brokerage?

dxbprop captures every lead from your marketing channels and assigns SLA timers automatically. Managers see which leads are overdue for a first response or follow-up, and agents receive alerts before SLAs breach — keeping your conversion rate high without manual oversight.

Does dxbprop support RERA compliance tracking?

Yes. dxbprop stores each agent's RERA licence number and expiry date, and sends automatic reminders before a licence lapses. Managers get a compliance dashboard showing the status of every agent's credentials at a glance.

Can I manage WhatsApp conversations in dxbprop?

dxbprop's unified inbox brings WhatsApp, email, and call logs into a single view per lead. Reply to clients directly without switching apps, and every message is automatically logged to the lead's activity timeline.

Is dxbprop suitable for off-plan and secondary market deals?

Absolutely. For off-plan, you can link leads to specific project units and track reservation and SPA stages. For secondary, the deals pipeline covers listing, negotiation, MOU, and transfer stages — each with fields relevant to Dubai conveyancing.

How does dxbprop compare to generic CRMs like Salesforce or HubSpot?

Generic CRMs are built for global B2B sales and require months of customisation before they fit real estate workflows. dxbprop ships with lead pipelines, property inventory, RERA compliance, and WhatsApp integration preconfigured — so your team is productive from day one, not month three.

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